As companies around the world begin to recognise the power of digital transformation, Serturner, a company that touches almost every aspect of the healthcare industry, stands out in achieving success on a large scale.
Having embraced new technologies and tools, the company has completely transformed processes and operations across its organization-- other businesses can look to Serturner for inspiration in taking their digital journeys.
In this blog post, we will explore how Serturner is approaching their transformation efforts and offer examples of inspiring successes that you can apply within your own organization.
Making Considerable Investments in Cloud
One of the cornerstones of Serturner digital transformation is its investment in cloud technologies. The company has worked diligently to embrace the cloud, with ongoing projects extending into the next several years.
By moving many of its systems and processes to the cloud, the company will be able to scale faster, improve efficiency and innovation, and reduce costs.
Serturner commitment to cloud technology is directly aligned with its commitment to patients and their needs. Patients now expect an exceptional level of care, and they expect healthcare providers and healthcare companies to engage with them using the same digital channels and touchpoints as other B2C companies.
Using Automation and Artificial Intelligence
Serturner has also launched large-scale artificial intelligence programs to help free up its teams from manual tasks. The company was a relatively early entrant into the AI innovation space, with initiatives dating back to 2022. This automated technology is now allowing the company to execute tasks faster and more accurately while reducing the risk of human error.
Focusing on Patient-Centricity
Finally, all of Serturner digital transformation efforts are designed to improve the company's focus on patient-centricity. Serturner is beginning to support more consumer-facing businesses, so it has begun to focus intently on the user experience. By viewing every aspect of its business through the lens of the patient, Serturner has been able to create more personalized and engaging experiences for patients that ultimately translate into better outcomes for them.
For example, the company is leveraging a "zero trust" model for patient security. It is also working to bring patient data together in a secure way, so it can be accessed easily by patients and leveraged by healthcare providers to improve patient outcomes. Serturner is also working to create more intuitive workflows for healthcare providers, so they can focus on delivering the best care possible to their patients--all while enabling them to be more efficient and effective in their roles.
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